CREATE THE SPACE FOR MEANINGFUL & EXCITING WORK
A journey back to unshakable confidence and clarity.
CLAIM YOUR SPOT
WELCOME TO THE LAST TIME YOU MAKE A CAREER DECISION WITHOUT CLARITY...
WHAT IF YOU HAD THE CLARITY AND CONFIDENCE TO FEEL GENUINELY EXCITED TO SHOW UP FOR YOUR WORK?
CAREER ON PURPOSE WILL MAKE YOUR CAREER VISION A REALITY...
I TURNED MY CAREER VISION INTO REALITY
I am so grateful our paths crossed. Ioana helped me gain
incredible clarity—not only on where I wanted to go, but on how to
get there and what my true strengths are.I started with a good idea
of what I wanted, but I didn’t know how to make it happen.
With Ioana’s guidance, I decided on a clear vision for my career and took the steps to make it a reality.I landed my ideal role, in a new country, in a leadership position.
Thank you, Ioana, for your positive energy, clarity, and for being such a gifted coach.
Pernille, DK/USA
INSIDE CAREER
ON PURPOSE YOU WILL
FEEL SUPPORTED EVERY STEP OF THE WAY
Design a career that excites you and aligns with your values, strengths, and vision of success—with the support to navigate each step with confidence.
BOOST YOUR SELF-CONFIDENCE TO GO AFTER WHAT YOU DESERVE
Build the confidence to ask for more, go bigger, and pursue opportunities that reflect your potential.
BUILD SELF-TRUST IN YOUR CAREER CHOICES
Stop seeking external validation and develop strong self-trust to make career decisions that feel right for you.
TURN CAREER UNCERTAINTY INTO STRENGTH
Transform stuckness and overwhelm into clarity and action—building the resilience to navigate challenges, set boundaries, and choose what truly aligns with you.
TRUST YOUR INTUITION AND BUILD UNSHAKABLE CONFIDENCE
Trust yourself to navigate challenges, learn, adapt, and pursue opportunities that truly reflect who you are—even when they feel out of reach.
CREATE FULFILLMENT IN YOUR CAREER
Build a career that feels meaningful, exciting, and deeply aligned with your values, needs, and vision for your life.
CLAIM YOUR SPOT
TELL ME...
Deep down, do you know your career could be so much more — but you feel lost, stuck, unsure what's next?
Are you craving a clear direction, something that actually feels meaningful instead of just the next logical step?
Does the idea of making a change excite you — and terrify you in the same breath?
Do the same questions keep playing on repeat: what if it doesn't work? what if I make the wrong move?
Have you followed all the "rules" of success — the degree, the traditional path, the safe jobs — and still never stopped to ask what success actually looks like for you?
Are you ready for work that feels meaningful, not just a paycheck — ready to wake up energized instead of just going through the motions?
LET'S HAVE A DEEP LOOK AT
WHAT HAPPENS BEHIND THE SCENES
Feeling stuck in your career can be overwhelming. I've been there myself, more
than once- and if you're anything like me, the doubt starts creeping in wondering:
“Am I even good enough to pursue what I want?”
“What if I make the wrong choice?”
"How do I figure out what I’m really good at and what I actually want to do?”
“Why does it seem so easy for others, and why am I struggling?”
"I have so many possibilities, I don’t know which one is right for me."
It starts with uncovering your unique strengths, values, and passions. Along with embodiment tools to regulate your nervous system and gain the clarity to define your career vision and the confidence to take bold, purposeful steps toward it.
If so, then Career on Purpose could transform how you show up at work — and everywhere else.
LET ME HELP YOU BUILD THE CLARITY AND SELF-TRUST
TO STEP INTO WORK THAT ACTUALLY FEELS LIKE YOURS.
Imagine if...
You felt so clear on your own worth, a job title couldn't shake it either way.
But you'd landed the role that fit anyway — because clarity tends to open doors like that.
IF YOU'RE IN A ROLE THAT'S
QUIETLY DRAINING YOU:
Envision a life where you leave a job that never fit — not in panic, but with real clarity about what comes next. Picture yourself no longer negotiating with your own gut feeling, no longer explaining away the ache of showing up somewhere that doesn't want the real you.
Imagine resigning the way one of my clients did — not because she snapped, but because she finally trusted herself enough to walk toward something better.
IF YOU DON'T KNOW WHAT'S
NEXT YET:
Envision waking up without that low hum of "is this really it?" running under everything. Picture yourself finally able to name what you actually want — not what looks good on paper, not what your resume says you're "supposed" to do next.
Imagine your next move arriving not as a leap of faith, but as something that simply makes sense once you can finally see it clearly.
A CLIENT'S GLOW, IN HER
OWN WORDS
THROUGH IOANA’S COACHING, I GAINED THE CLARITY AND CONFIDENCE TO STEP INTO A CAREER THAT TRULY ALIGNS WITH MY PURPOSE.
I reconnected with an organization from my past and, with impeccable timing, embraced a role that perfectly matched my skills, values, and aspirations.
I feel clear, fulfilled, and excited about my work in a way I never have before. If you’re considering Career On Purpose—stop overthinking your next step. This program will shift your mindset about your career and help you see your purpose from a whole new perspective
Danielle, USA
FIND OUT MORE
This doesn't have to be a dream. It can be a reality within your reach.
I combined the embodiment and nervous system work I’d been studying and practicing for years with the deep clarity work of uncovering your purpose, values, and strengths — and the strategy to turn that clarity into action.
That combination became Career on Purpose — my signature approach to building the kind of confidence that doesn’t just look good on paper, but changes the way you make decisions, take action, and create your career.
Let me show you how
INTRODUCING
An immersive journey to unlock the clarity and confidence to build a career that's actually yours.
Through six months of embodiment work, live coaching, and personalized strategy, you'll rewire the thought patterns that have been limiting you, trust yourself enough to tackle whatever comes next, and step into a role that's actually aligned with you — not just one that looks good on paper.
HEAR IT FROM OUR CLIENTS
A JOB WITHOUT COMPROMISES
I was feeling stuck in my job and unsure about what I really wanted
to do when a friend recommended Ioana to me.
Her approach was very different from what I expected. We went much
deeper than simply talking about my CV or next job. She helped me look
within, introduced me to meditation, and guided me to find my own answers.
Once I became clear on what I was looking for, I landed a job where I didn’t have to make any compromises—and I feel like I gained a new friend along the way.
I highly recommend Ioana to anyone who is ready to dig deeper, challenge themselves, and discover what they truly want from their career.
Boglarka- Dobi, BG
FIND OUT MORE
NOT A SPREADSHEET KIND OF COACHING
THE CAREER ON PURPOSE APPROACH
EMBODIMENT
CLARITY
CONFIDENCE
→ the clarity that comes from getting in touch with your purpose, values, and strengths,
→ the embodiment work — the nervous-system regulation that makes real change possible,
→ and the strategy that turns that clarity into confident, real action.
Most programs make you choose: do the inner work or build the outer plan…
But that's exactly why so many women end up with deep self-awareness and still no idea what to do with it — or a shiny career plan they don't actually trust. Career on Purpose shifts both at once — the way you relate to yourself, and the way you move through your career.
And when both shift together? You don't just get a new title. You get to know yourself again.
FIND OUT MORE
CAREER ON PURPOSE
IS NOT FOR YOU IF:
You’re not ready to make space in your life to build a purposeful career.
You see your career as just a paycheck and aren’t interested in finding joy and excitement in your work.
You’re looking for a quick fix or a step-by-step formula.
You’re under pressure to land a job immediately and can’t afford to slow down.
WHAT YOU'LL GET INSIDE CAREER ON PURPOSE
12 Private 1:1 Coaching Sessions,
Twice a month. For six months.
This is where the work comes alive. Bring your real doubts, your real decisions, your biggest career questions into the room.
Receive direct guidance, breakthrough coaching, and ongoing support as you integrate clarity, embodiment, and confidence — everything you're learning inside Career on Purpose — into your own career, your decisions, and your unique circumstances.
Fully Personalized, One-on-One
No cohort. No waiting your turn.
No generic framework applied to everyone the same way.
Every session is built around you — your values, your nervous system, your pace, your actual career. This is direct, undivided coaching, shaped entirely around the woman in front of me, not a curriculum everyone gets the same version of.
Support Beyond Sessions
Career moments don't wait two weeks for your next call.
Between sessions, you have direct access to me via WhatsApp — so if a decision, a hard conversation, or a moment of doubt comes up in real time, you're not navigating it alone until our next appointment.
And it gets even better...
BONUS
3 Private Practical Sessions
CV & LINKEDIN
We'll rebuild both from the ground up — not just polishing bullet points, but making sure they actually reflect who you are now, after the clarity work you've done. Most CVs describe a past version of someone; yours will finally describe the person applying for the role.
COVER LETTER
We'll write a letter that sounds like you, not a template pulled from a "top 10 examples" list. You'll walk away with language you can actually stand behind — specific, honest, and confident enough that it doesn't feel like performing.
INTERVIEW PREP
Most people already know the answers — it's the stress that gets in the way. So instead of just rehearsing responses, we'll work with your body first: regulating the nerves that make your mind go blank or your voice shake, so the clarity and confidence you've already built are actually accessible in the room. You'll walk in able to think clearly under pressure, not just recite what you practiced the night before...and so much more.
+ TWO EXCLUSIVE TRANSFORMATIONAL BONUS SESSION — YOURS WHEN YOU PAY IN FULL
Working With Your Cycle,
Not Against It
I've learned, the hard way, that forcing myself to "show up the same" every single day of the month never worked — for my energy, my confidence, or my visibility. In this session, I'll help you map your own cycle against what's ahead in your job search, so instead of fighting your rhythm, you finally get to use it: knowing exactly when to rest, when to network, when to apply, and when to simply wait.
A recorded session with a financial coach, walking you through how to actually plan and think about money as you navigate a career shift — because clarity about what you want means nothing if fear about money is quietly running the show underneath it.
YOUR INVESTMENT TODAY...
PAY IN FULL
2500 EUR
✔ 12 Private Coaching Sessions (biweekly, over 6 months)
✔ CV & LinkedIn - Private Bonus Session:
✔ Cover Letter Private Bonus Session
✔ Interview Prep - Private Bonus Session
✔ Fully Personalized 1:1 Coaching — no cohort, no shared curriculum
✔Support Beyond Sessions
EXTRA BONUS
✔Working With Your Cycle, Not Against It
✔Career Clarity Meets Financial Clarity
6 MONTH PAYMENT PLAN
6 x 450 EUR
✔ 12 Private Coaching Sessions (biweekly, over 6 months)
✔ CV & LinkedIn - Private Bonus Session:
✔ Cover Letter Private Bonus Session
✔ Interview Prep - Private Bonus Session
✔ Fully Personalized 1:1 Coaching — no cohort, no shared curriculum
✔Support Beyond Sessions
Before you commit, let's talk. Bring your questions about the investment, the time commitment, whether this can move as fast as you're hoping. I want to hear all of it — no strings attached. This is simply a conversation to see if we're the right fit, nothing more.
HOW IT WORKS?
01.
BOOK A
DISCOVERY CALL
A short, no-pressure conversation to understand where you're starting from, what you need right now, and whether we're a fit.
02.
DESIGN YOUR PATH
Together, we decide the path suited to you — six months, shaped entirely around where you're starting and where you want to go.
03.
BEGIN THE WORK
We start where you are, at a pace that respects both your ambition and your energy.
WHAT MY CLIENTS ARE SAYING
I knew deep down that my passion lay elsewhere, but I lacked
the confidence and self -doubt to make a career switch.
Ioana gave me the tools and encouragement to understand myself more deeply, break down my goals, and build new patterns that helped me move forward. I learned that taking action instead of waiting for perfection was the key to making progress.
Over six months, I landed a new job perfectly aligned with my values, and my dancing classes started attracting more students than ever. Looking back at how far I’ve come has been an incredible confidence boost.
Ioana’s guidance was pivotal in creating a new version of myself. I’m so grateful for this transformation. 🙏
FROM SELF-DOUBT TO A LIFE THAT FEELS ALIGNED
Karolina, DK
MEET IOANA
A Career & Embodiment Coach for women who refuse to shrink themselves to fit a job title.
I'm a woman, a seeker of wisdom wherever it lives, and a guide for women learning to make space in their life and their career.
My work sits at the intersection of clarity, nervous-system regulation through embodiment, and strategy — helping women move forward in their careers from confidence and self-trust, not fear and old patterns.
Before I did this work, I did a lot of other work. Accountancy, because it seemed right. Hospitality, because I was told I was good at it. Pharmaceutical trials, because it felt safe. A marketing business while traveling the world, because it looked like freedom from the outside. I got very good at jobs that never once lit me up — always choosing the safe answer over the true one.
LET'S DESIGN A CAREER THAT EXCITES YOU — NOT JUST ONE THAT PAYS THE BILLS.
I remember waking up in my last role, unmotivated and depleted, still performing for managers I didn't even want to impress anymore. Then the contract ended, and I was left with a question I couldn't outrun: "what's next?"
That question became the biggest STUCK of my life.The biggest shift in my career didn't come from the things you might expect.
It wasn't just getting honest about what I actually wanted (though that was monumental).
It wasn't just finally naming my values and my strengths (though that was monumental too).
It wasn't even choosing, for the first time, to not rush into the next safe option.
The real turning point?
It was realizing that clarity was never going to arrive by thinking harder. My mind had been trying to solve this for years — pros and cons lists, more research, more advice — and none of it worked, because the fear was never in my head to begin with.
Once I paired that honesty with real embodiment work — regulating my nervous system, learning to actually feel safe enough to want something — everything shifted. Not because I found a clever new strategy, but because I finally regulated the fear that had been living in my body the whole time.
That's the whole foundation of Career on Purpose.When you stop trying to out-strategize your own fear, and instead teach your body it's actually safe — the "right" next step stops being a mystery. It just becomes obvious.
That’s what Career On Purpose is:
The culmination of years of my own STUCK, my own safe choices, and my own eventual undoing of both — woven together with real embodiment work and real strategy, so clarity doesn't just stay a feeling. It becomes a career.
So much of the "career coaching" I see out there makes me wince. It's spreadsheets and personality quizzes and LinkedIn optimization — treating you like a set of skills to be repackaged, never once asking who you actually are underneath the job title.
And on the flip side? Pure "inner work" without strategy keeps women endlessly processing, endlessly self-aware, endlessly "doing the work" — with no actual next step, no plan, no career to show for any of it.
The winning combo? Nervous-system regulation + real clarity work + strategy that turns insight into action.
That's when everything clicks. That's when the right next step stops feeling like a mystery.
And that's what you'll experience inside Career on Purpose.
And that’s what you’ll experience inside Career On Purpose
CAREER DECISIONS DON'T HAVE TO BE SO HARD.
READY TO STOP SECOND-GUESSING AND START MOVING?
